Apple CEO Tim Cook's Nike Stock Purchase Fuels 5% Rally In Athletic Giant

Nike’s stock price surged approximately 4.86%, finishing the trading session at $60.13 after Apple CEO Tim Cook, who also serves as a Nike board member, disclosed a significant equity acquisition. The executive purchased roughly $2.95 million in Nike shares through standard market channels, signaling renewed confidence in the company’s operational direction.

The day’s trading activity reflected heightened market enthusiasm around the insider purchase announcement. NKE opened near $57.50, peaked at approximately $60.80 intraday, and touched a session low around $57.30—marking a notable swing from the prior close of $57.35. Volume elevated substantially as investors responded to Cook’s stake increase.

Cook’s investment carries particular weight in the market given his dual leadership positions. The timing of his acquisition demonstrates faith in Nike’s long-term strategic initiatives and competitive positioning. This move comes as NKE continues its recent trajectory upward, with the 52-week price range reflecting gains that have lifted shares toward the mid-$60s band after testing lower price points earlier in the period.

The stock trades on the NYSE under ticker NKE. The elevated trading volume and positive price action underscore how insider confidence can catalyze broader market interest in a major retailer’s growth prospects.