PwC Deepens Crypto Push as U.S. Rules Take Shape

• PwC expanded U.S. crypto services after clearer rules, SEC changes and passage of the GENIUS stablecoin law.

• The firm now offers full audit, tax, and consulting support for crypto firms including stablecoins and tokenization.

• New hires and clients like Mara Holdings reflect PwC’s shift from caution to active crypto engagement in the U.S.

PwC has moved to expand its digital asset business in the United States following regulatory changes in 2024. The shift involves audit, consulting and tax services for crypto firms. PwC US leader Paul Griggs confirmed the move in comments to the Financial Times on Sunday, citing clearer rules, new legislation, and regulator appointments.

Regulatory Changes Drive Strategic Shift

According to the Financial Times, Griggs said PwC began adjusting its strategy last year as U.S. policy toward crypto changed. He pointed to Congress advancing stablecoin legislation, including the GENIUS Act, signed in July by President Donald Trump.

Notably, the law established a framework for stablecoins and allowed banks to issue them. Griggs also referenced new SEC rulemaking and leadership changes under the Trump administration.

He said these developments reduced uncertainty that previously limited PwC’s ability to serve crypto clients at scale. However, he stressed that PwC only expanded after building internal capacity and compliance resources.

Expanding Services Across Audit and Consulting

Following the regulatory shift, PwC now offers full crypto audit, consulting, and tax services in the U.S. Griggs said the firm is advising clients on stablecoin-based payments and digital asset accounting. He added that tokenization continues to develop and remains part of PwC’s active work.

The firm has also increased specialist hiring to support the expanded practice. Cheryl Lesnik rejoined PwC after working with crypto clients at a smaller firm. Griggs said these hires support delivery across audit and consulting engagements, which continue to grow steadily.

New Clients and Earlier Global Exposure

PwC has already secured new crypto audit clients, including bitcoin miner Mara Holdings, appointed in March. The firm is also advising clients on crypto tax treatment under new U.S. laws.

These services include transaction reporting and legal structure planning. Before the U.S. expansion, PwC had limited crypto exposure through select offices. Individual teams in Hong Kong and Luxembourg previously accepted Bitcoin payments.

However, U.S. regulatory skepticism had kept broader engagement limited. According to Griggs, that restraint changed after 2024, allowing PwC to treat crypto work like other regulated services.