The market is just a little bit better, and WLFI is about to be unlocked.

Jessy, Golden Finance

According to official social media disclosures from World Liberty Financial (WLFI), it is developing a token transfer feature. In mid-June of this year, there were already rumors in the market that WLFI would soon start circulating ahead of schedule, as the WLFI project team removed the clause mandating a 12-month lock-up period from its official website and added that the company could modify and update the terms of service at any time.

This project is endorsed by the Trump family, with a public sale of $550 million. Originally, the public offering tokens were scheduled to be locked for 12 months starting from March 14, 2025, but now the unlocking is imminent. It seems that the WLFI project team is indeed in a hurry to make money.

WLFI and the old crypto money have become a community of interests

In October 2024, the WLFI token will be officially launched, with the Trump family serving as advisors for the project, which aims to support “Trump’s campaign for the presidency of the United States,” initially raising 300 million USD from the public. Later, an additional 250 million USD was raised.

The demand for the first round of token sales was not strong, but as the popularity of the Trump-related meme coin TRUMP increased, the WLFI project quickly sold out, especially with Sun Yuchen, who splurged $30 million in the first round of the public offering and then spent another $45 million in the second round.

The support from the crypto bigwigs for this project seems more like a form of flattery towards Trump. It’s not just Sun Yuchen; DWF Labs invested $25 million to purchase WLFI tokens, and the Web3 investment fund Aqua 1, headquartered in the UAE, announced in June 2025 that it will invest $100 million in WLFI tokens.

There are quite a few institutions and projects supporting the stablecoin USD1, which was launched in March 2025. Right after this stablecoin was introduced, the Abu Dhabi investment firm MGX made a strategic investment of $2 billion in Binance, settling the investment with USD1. This stablecoin is not only minted on Ethereum, but is also currently minted on BNB Chain and Tron.

As can be seen above, the WLFI project has deeply bound itself with leading institutions and individuals in the cryptocurrency industry. Not only Binance and Tron, but multiple protocols and DAOs have also announced integration with USD1, and several crypto payment and business projects have already connected with USD1.

In June 2025, WLFI announced a collaboration with the London crypto fund Re7 to launch a USD1 stablecoin vault on the Ethereum lending protocol Euler Finance and the Binance Smart Chain staking platform Lista, aiming to expand the influence of USD1 in the Ethereum and BNB Chain ecosystems. Lista is a major BNB staking platform funded by Binance Labs.

In addition, the largest decentralized lending platform Aave has also initiated a proposal to introduce USD1 into Aave’s markets on Ethereum and BNBchain, and the draft has already been approved by voting.

In terms of trading platforms, USD1 has been listed on CEXs such as Binance, Bitget, Gate, and Huobi, as well as on DEXs like Uniswap and PancakeSwap.

According to the project website, the Trump family can receive 75% of the net proceeds from the token sale, as well as 60% of the net profits from future businesses. The embrace and support from the crypto community is fundamentally just another political donation to Trump.

Trump’s Strict Selection, Retail Investors Being Cut

In December last year, the WLFI project continuously purchased tokens such as ETH, AAVE, LINK, ONDO, and ENA. These tokens initially experienced an objective rise due to the Trump effect coupled with a bull market, and retail investors followed suit, buying coins along with “Trump.” These tokens were also referred to as “Trump’s Strict Selection.” However, with the frenzy of retail buying, these tokens fell into a downturn, and retail investors “bought at the peak again.”

If the retail investors’ herd buying is merely the behavior of being cut like chives, then the commercial agreement reached by the WLFI project and other projects, stating “buy WLFI tokens, and we will purchase your project’s tokens in our wallet,” is a blatant act of harvesting.

Sun Yuchen, the founder of TRON, purchased $75 million worth of WLFI tokens. In return, WLFI first bought $4.7 million worth of TRX on January 20, 2025, and then increased its holdings on the 22nd and 24th, eventually holding up to 40.718 million TRX at its peak. This also provided significant marketing for TRON.

Buying coins alongside the president has proven to be just a fast-paced game of passing the baton.

This time, the WLFI, which was originally scheduled to be unlocked next year, is set to be unlocked early. The WLFI project’s intention to promote its circulation eagerly to gain profits is also evident. After all, with the passage of stablecoin legislation and the beautiful legislation, as well as the rising expectations of interest rate cuts, the market is increasingly optimistic about the arrival of a bull market. The WLFI project team keenly captured this change in market sentiment and chose to unlock the tokens early, hoping to ride the wave of the bull market and leverage market enthusiasm to enhance the trading activity and price of WLFI tokens. The project team and early investors are also expected to reap substantial returns from this.

When it goes live, there will definitely be a large amount of selling from retail investors, but there will also be many retail investors who missed the early public offering waiting to buy in. Will WLFI replicate the explosive rise of the TRUMP token? Or is it just another brutal harvest similar to the TRUMP token? Compared to the TRUMP token, there are too many early investors in WLFI waiting to profit, and people may have already been scared off by the TRUMP token.