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If you follow news about Bitcoin and altcoins, you've probably come across content from CoinDesk. They do very serious coverage of the crypto market, including those altcoin rallies we see from time to time. They have strict editorial policies and follow a well-defined standard to maintain the integrity of their reports.
The important detail: CoinDesk is part of Bullish, a digital assets platform focused on institutional clients. This means that some employees, including journalists, may receive compensation in Bullish shares. It's good to know when you're reading about the altcoin and Bitcoin market from there — it helps understand the context of who is producing the content. But their reputation is solid; they have won major awards for investigations in the sector.