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I've noticed that many in the crypto community talk about Pepe as just a simple meme, but the story is actually much more interesting. It all started in 2005 when artist Matt Furie drew the character in his comic Boy's Club. At that time, Pepe was just one of the characters, but one scene changed everything—when he takes a leak with his pants down and says "Feels good, man." That phrase became the first meme.
A few years later, this image appeared on 4chan, and that's when the most interesting part began. Users started actively remixing Pepe—changing facial expressions, adding new emotions. Sad Pepe, Smug Pepe, Feels Bad Man, and many other variations emerged. Essentially, the meme evolved into a universal language for expressing feelings online—sadness, anger, loneliness, even happiness.
But then something strange happened. In 2015-2016, the Pepe meme was co-opted by political movements in the U.S., and it began to be used in campaigns, even linked to Trump support. This sparked significant controversy—The Anti-Defamation League even added some versions to its hate symbol list. Furie himself was against this usage and publicly opposed it.
In the crypto world, there was a resurgence. The so-called "Rare Pepe" emerged—unique versions that people started collecting and even selling as rare images. This inspired the crypto community to create NFTs and tokens based on Pepe. Some projects used Counterparty for this. In short, Pepe went from an internet meme to a digital asset.
It's fascinating how a simple drawing managed to go such a journey—from a comic character to an emotional symbol, then to a political icon, and finally to a crypto asset. It shows how culture and technology intertwine in the modern world.