I just noticed that one of the biggest sports broadcasts this year was incredibly popular. The Seattle team’s game against the New England-based unit attracted an average of 124 million viewers at the screens, making it the second-highest record in history. Interestingly, last year’s number was even higher.

But this year, a lot of attention was also given to the halftime show with Bad Bunny — watched by 128 million people on TV. On social media, this event was even bigger — surpassing 40 billion views, setting a new NFL record. Apple Music streaming increased by only 700%, showing how much interest there was.

These numbers really show how huge a phenomenon this sporting event is. So many people watching at the same time — that’s something special.