Animoca Brands invests in AVAX tokens and establishes a strategic partnership with Ava Labs

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Deep Tide TechFlow News, March 19 — According to The Block, Animoca Brands announced an investment in Avalanche’s native blockchain token AVAX and reached a strategic partnership with Avalanche developer Ava Labs. The two parties will jointly promote the development of the Avalanche ecosystem, with an initial focus on the Asian and Middle Eastern markets.

A spokesperson for Animoca Brands did not disclose the size of the investment or specific terms. According to the cooperation agreement, both parties will collaborate in three areas: capital deployment, product integration, and advisory support, with a focus on tokenization of real-world assets (RWA), entertainment, and digital identity. Animoca Brands stated that it has established regional infrastructure and institutional relationships in Asia and the Middle East, which can be used for commercial implementation of projects built on Avalanche.

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