Reconsideration of Airdrop Strategies: Transition to the Platform Era

Traditional airdrop methods are definitely reaching a turning point. Just like in the Web2 era, the initial benefits of simple task completion for airdrops are rapidly diminishing. Recent airdrop distributions are forcing us to fundamentally rethink our airdrop strategies.

Continuing with the old methods has its limits. In addition to traditional task execution, new priorities include account creation, content participation, building influence on social platforms like Kaito and Ethos, and improving social accuracy. At the same time, even if you’re already behind, it’s becoming clear how important it is to access alpha information.

Exchange-led airdrops become the new mainstream

As exchanges increase their influence and value in the crypto industry, airdrop strategies have also changed significantly. Binance’s negotiating power is noteworthy. Projects no longer need to gather spot data; everything is handled through Binance’s liquidity and massive user base, creating a scenario where all issues are resolved.

Seeing Binance’s thriving airdrop scene, platforms like Bybit and OKX have recently been following this trend more frequently. Binance is likely to keep changing its strategies, and the format of airdrops will continue to evolve. Rigid thinking won’t keep up with their pace, so the focus of your strategy should always be on monitoring the exchanges as a whole.

The era of social precision has arrived

Kaito has become like a treasure-hunting tool. Multiple projects, including Quai Network, BOOP, Wayfinder, and Calderay, have already conducted large-scale airdrops targeting Kaito’s Yapper layer. Influencers in the Kaito community, such as @banditxbt and @waleswoosh, often receive large airdrops.

The approach of emphasizing social accuracy signifies a shift toward valuing having a single high-quality account rather than managing 10 or 100 task accounts. The current focus on Ethos’s trust system platform, which maximizes the value and social attributes of individual accounts, is accelerating this trend.

Continuous value through mining and self-funding

Mining projects and those with self-funding capabilities should be increasingly valued. Running Avalax nodes yields annual returns of 10-20%, and even in the more challenging Solana environment, stable income through node operation is expected. This indicates the importance of actively creating value rather than just waiting for airdrops.

What are your thoughts on these changes in airdrop trends?