Strategy Invests Another $1.25B in Bitcoin, Pushing Holdings Toward 687,000 BTC

2026-01-12 14:23:22

Source: Coindoo Original Title: Strategy Invests Another $1.25B in Bitcoin, Pushing Holdings Toward 687,000 BTC Original Link:

Strategy has expanded its Bitcoin holdings once again, reinforcing its position as the largest corporate holder of the asset.

Michael Saylor confirmed that Strategy acquired an additional 13,627 BTC for roughly $1.25 billion. The purchase was executed at an average price of about $91,519 per bitcoin, according to the disclosure.

Strategy has acquired 13,627 BTC for ~$1.25 billion at ~$91,519 per bitcoin. As of 1/11/2026, we hodl 687,410 BTC acquired for ~$51.80 billion at ~$75,353 per bitcoin.

With the latest acquisition, Strategy now holds a total of 687,410 BTC. The company’s cumulative Bitcoin investment stands at approximately $51.8 billion, with an average purchase price of around $75,353 per coin as of January 11, 2026.

The timing of the buy comes as Bitcoin trades just below the $91,000 level, following mild short-term pressure. Market data shows the total crypto market capitalization hovering near $1.81 trillion, down slightly over the past 24 hours and week. Trading volume over the last day reached about $31.1 billion, suggesting steady but cautious activity from traders.

Strategy’s continued accumulation signals that the firm remains unfazed by near-term volatility. Instead, the company appears to be doubling down on its long-term thesis that Bitcoin serves as a superior treasury reserve asset, particularly in an environment of persistent monetary uncertainty and expanding global liquidity.

Market participants often view Strategy’s purchases as a sentiment gauge for institutional confidence. While the latest buy did not immediately spark a broad rally, it reinforces the narrative that large, well-capitalized players are still willing to deploy significant capital at current price levels.

As Bitcoin consolidates near recent highs, Strategy’s growing exposure further tightens the available supply held by long-term investors. That dynamic could become increasingly relevant if demand accelerates again, especially from institutional channels such as ETFs and corporate treasuries.

BTC1,73%

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