Has the ultimate "safe haven" quietly become 2025-2026's biggest market play?

As an exchange operator, turning down new assets is always tough. For ages, we gave tokenized gold the cold shoulder.

The reasons back then seemed solid:
• Niche user base
• Regulatory complications
• Just another HODL play, nothing special

But here's what changed. The landscape shifted. Institutional appetite grew. Macro conditions evolved. What once looked like a niche product started catching real momentum.

Tokenized gold isn't just sitting there anymore—it's becoming legitimate. Not because the asset itself transformed, but because market conditions and infrastructure finally caught up. The timing clicks differently now.

Fair enough, some still see it the old way. But that's exactly when you start missing the biggest moves. Sometimes the slowest ideas become the fastest trades.