2026-01-12 13:25:44

The traditional finance sector is making serious moves. Morgan Stanley, managing $1.5 trillion in assets with 15,000 advisors serving millions of clients, has thrown its full support behind Bitcoin, Ethereum, and Solana ETFs. They're not just talking about it—they're already rolling out spot Bitcoin ETFs to their high-net-worth clientele. But here's what matters: they're shifting from being passive intermediaries to actual owners. This marks a significant pivot. Institutional players aren't content with just facilitating exposure anymore; they want direct stakes in these digital assets. The appetite is real, and the scale is unprecedented.

BTC3,16%

ETH3,13%

SOL2,29%

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RektButSmiling

· 4h ago

Morgan Stanley's move is truly impressive, transforming directly from an intermediary to a player. The institutions are no longer pretending.

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SingleForYears

· 19h ago

Morgan Stanley is really going all out this time; with an asset scale of 1.5 trillion, what are they afraid of?

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BearMarketBarber

· 01-12 15:23

Traditional financial giants are starting to get serious about entering the market. Institutions like Morgan Stanley are shifting from intermediary roles to direct holdings, indicating that these institutions really have no retreat.

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MysteryBoxOpener

· 01-12 13:55

Morgan Stanley's move is really happening. No more pretending, just get on board directly.

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RugDocScientist

· 01-12 13:55

Morgan Stanley's move is truly impressive, going from an intermediary directly to an holder—that's real confidence.

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GateUser-c799715c

· 01-12 13:54

Morgan Stanley's move is really aggressive, directly turning from an intermediary to a major investor.

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ColdWalletAnxiety

· 01-12 13:49

It's really happening now, big institutions are no longer pretending and are jumping on board directly.

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MetaMaskVictim

· 01-12 13:45

Morgan Stanley's move is truly impressive; they've finally gone from being intermediaries to actual holders.

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NFTRegretter

· 01-12 13:33

Morgan Stanley's move is truly brilliant—shifting from an intermediary role directly to an owner. Large institutions are no longer just making a profit from the spread; this time, it's serious.

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