2025 X Platform Financial Performance Analysis: First Half Revenue Surpassed Double-Digit Growth

According to the latest report from Jinse Finance, Elon Musk’s X social media platform achieved over $2 billion in revenue in the first nine months of 2025. Year-over-year data shows that revenue during this period increased by approximately 18% compared to the same period last year, reflecting steady progress in the platform’s commercialization efforts.

However, another aspect of financial performance is equally noteworthy. After entering the third quarter, X platform’s net loss reached $577 million, indicating that despite revenue growth, the platform still faces cost pressures and operational challenges. This phenomenon of revenue growth alongside losses highlights the typical dilemma faced by social media platforms during their business model transformation—balancing revenue expansion with controlling rising operational costs.

Since Elon Musk took over the X platform, its financial trajectory has been a focus of industry attention. The data from the first nine months of 2025 further confirms that the platform is seeking a profit balance point. Although revenue has achieved nearly double-digit growth, the net loss in a single quarter remains inadequately controlled, posing a new challenge to the platform’s long-term sustainable development.