2026-01-12 10:24:49

I came across a story about a new energy charging station, and it really hit home. An entrepreneur invested 220,000 yuan last year to build a charging station with 8 charging guns. In one year, it charged 160,000 kWh, earning 195,000 yuan.

Sounds okay? Keep reading to understand.

Annual electricity cost was 135,000 yuan. Monthly rent for 8 parking spots was 5,000 yuan, totaling 60,000 yuan a year. Just these two items already resulted in a loss. Then there were discounts of 3,671 yuan, service fee commissions of 899 yuan, channel fees of 1,184 yuan, plus other miscellaneous expenses. After a year of hard work, not only did he not make money, but he actually lost 3,256 yuan.

The comments from netizens are even more brutal. "Almost let you live a good life"—this phrase reflects the harsh reality of entrepreneurship. Someone else said, "I envy those who lose money lying down, unlike others who work hard from dawn to dusk just to lose money." The harshest comment was, "Really envy these entrepreneurs who clearly know they are losing money"—behind the sarcasm, it actually indicates that many people's efforts are misguided.

This story offers some insights for those making investment decisions. Not all projects that seem promising can actually run smoothly in practice. Details determine success or failure; sometimes, choosing wisely is more important than just working hard.

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SatoshiNotNakamoto

· 01-12 10:54

This guy is really a brave warrior, working hard for a year and ending up with a negative return. I just want to ask, wasn't the rent calculation done properly? Is 5,000 yuan a month really unreasonable? It's another business that looks like it can make money, but in the end, it's strangled by various hidden costs. Running the model is one thing, but whether it can be realized in reality is another matter. Timing is more important than choosing a career, everyone. This wave of losses is really hard to swallow. If I had known earlier, I might as well have just held onto it. Honestly, this is why many startups fail due to overlooked details. Whoever can account for all expenses clearly wins. It's a pity, a year of wasted effort. It seems many infrastructure projects follow this logic. The future looks bright, but right now, it's a bloodbath.

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DeFiCaffeinator

· 01-12 10:48

This is just a microcosm of the new energy sector from a few years ago. It looks like the industry is taking off, but in reality, it's being crushed by various hidden costs. I know two entrepreneurs like this, and now they've all switched careers haha --- 22 million yuan invested with an annual loss of 3,256? Bro, you're basically educating venture capitalists --- Accounting skills determine life or death. This guy really dares to do it --- Charging stations are not as good as just buying some Bitcoin and holding it, at least you don't have to worry about rent and electricity bills every day --- They say choice is greater than effort, but this case is a textbook example of the opposite. Choosing the wrong track makes all efforts pointless --- It feels like startups now are just fancy ways of losing money, completely inwardly competitive --- I've understood the details, but the problem is there are so many details that people simply can't keep track of them

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