Never lose sight of the product itself. That's rule number one.

Breaking into Web3 means you're facing an entirely different beast compared to Web2. Sure, you've got fresh audiences and untapped markets, but grabbing their attention? You need the same sharp instincts—just adapted for this ecosystem.

Here's the thing: since launch, we've generated $8.5k in fees. That's basically a year's worth of returns from our previous work. Is it the whole story? No. But it proves the model works. Product remains king, whether you're building for Web2 or Web3.