There's something worth discussing around how crypto projects actually scale their ecosystem. When a team shows genuine commitment to building rather than just chasing liquidity, that foundation matters—but it's fragile without the right infrastructure.

Community operations isn't a marketing department problem. It's the backbone of whether an ecosystem survives or collapses. The teams that understand this distinction tend to last. The ones treating community engagement as a side hustle? They're usually gone within months.

If you're serious about crypto project longevity, trenches-level work—real engagement, consistent dialogue, on-the-ground ecosystem support—needs to be treated as a first-class function, not an afterthought.