Morgan Stanley announced that it will directly launch Bitcoin and Solana ETF products under its own brand, making it only the 3rd or 4th case within its 20 ETF product lines to dare to use the main brand. This signal is very clear — traditional leading financial institutions are no longer holding a wait-and-see attitude towards the crypto market.



From a branding perspective, institutions like Morgan Stanley endorsing crypto products with their own name means they are signaling their stance to the global capital markets. In the past, such products were often operated under sub-brands; now, with the main brand taking the lead, it is bound to attract a large amount of traditional capital to follow. Especially for those institutional investors who have been observing, this kind of move often becomes a trigger for their entry. The fact that Solana is selected alongside Bitcoin also indicates that mainstream Layer1 ecosystems have entered the institutional view.

From on-chain data, more details are worth noting. Over the past week, net inflows to whale addresses for Bitcoin increased by 15%, while exchange balances dropped to a new low for the year — this combination of data is highly significant. Smart money is accumulating positions rather than cashing out profits, and consciously transferring assets out of exchanges. Regarding Solana, active addresses increased by 30% week-over-week, on-chain staking remains steadily rising, and the network’s fundamentals remain solid.

Combining market sentiment and on-chain data, the short-term market is likely to be significantly stimulated. Bitcoin is expected to test previous highs, and Solana may follow upward. From a long-term perspective, accelerated institutional inflows will provide a more solid foundation for the bull market cycle.

In terms of operational strategy, spot allocation is key, and periods of pullback are suitable for adding positions. If Bitcoin can hold above $45,000, the next target is around $52,000; if Solana breaks through around $120, there is relatively more room for upward movement. It’s important to note that market volatility is inevitable, and don’t change your rhythm because of short-term adjustments. Holders should trust the logic behind the data — institutions are positioning, while most participants have not yet fully reacted.
BTC0,36%
SOL2,81%
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BearEatsAllvip
· 11h ago
Wait, Morgan Stanley directly endorsing the main brand is really a big signal. They had been hiding behind sub-brands before, but now they are fully acknowledging it. Smart money is accumulating, and there are fewer and fewer coins on exchanges. This is truly a bullish signal. Sol and BTC are being listed on ETFs side by side. It feels like this time is really different; institutions are about to enter. I'm just worried it might be another fake rebound. The 45,000 level must be held for it to count.
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AirdropFatiguevip
· 01-07 16:45
Morgan Stanley's move is decisive; traditional finance is really starting to break down.
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TokenDustCollectorvip
· 01-07 06:52
Morgan Stanley directly using its main brand to take action—this is truly a turning point. The traditional giants are finally unable to sit still.
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GateUser-5854de8bvip
· 01-07 06:51
Morgan Stanley's main brand is making a move, now the traditional giants are really going to follow suit. The smart money has already been accumulating.
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NFTRegretDiaryvip
· 01-07 06:51
Morgan Stanley is really getting serious this time, and the main brand endorsement is different. Whales are accumulating, exchanges are experiencing outflows, the logic makes sense. Solana appears alongside BTC, institutions are finally seeing Layer1. Wait, can it really rise to 5.2? I'm a bit nervous, but the data is right here. I believe it, holding firmly without wavering. Traditional finance will eventually come in; the bottom-fishing paradise is just ahead.
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DuskSurfervip
· 01-07 06:43
Morgan Stanley directly endorsing crypto with its main brand is indeed a turning point; traditional capital is starting to face off head-on. But to be fair, those whale addresses with a 15% increase in net inflow... Is the smart money really accumulating, or are they just testing the bottom? It's a bit hard to tell. The fact that Solana is selected alongside BTC is worth pondering; it shows that the ecosystem has been recognized, but whether it can support subsequent institutional funding is another matter.
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UnruggableChadvip
· 01-07 06:39
Morgan Stanley directly launching the main brand, this is outrageous; traditional finance is really getting anxious.
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