One of the most broken markets in tech is digital advertising.

Creators generate value.
Audiences generate data.
Platforms extract most of the revenue.

@POPOLOGYNetwork hardcodes 50% of ad + data revenue to creators, curators, and viewers, all on-chain.

In fact, POPOLOGY® pays users for:
• attention
• curation
• participation

That turns passive consumption into an active role and changes how loyalty and engagement actually work.

Very interesting concept here, imo.
Good article here →

NFA, DYOR.