Monetizing on TikTok in 2025: What You Need to Know Before You Start

Turning TikTok into a source of income has gone from a fantasy to reality for millions of Brazilians. But before you dream of big earnings, it’s essential to understand: what is needed to monetize on TikTok? It’s not just about having followers — there are specific requirements, technical preconditions, and proven strategies that separate those earning R$ 100 per month from those making R$ 10,000 monthly.

This updated guide reveals not only the 15 most profitable ways to turn your TikTok presence into money but also the prerequisites you need to meet and how to accelerate your path to real monetization.

What Is Needed to Monetize on TikTok: The Essential Requirements

First of all, you need to know that simply existing on the platform is not enough. Different monetization methods require different preconditions:

Minimum age: 18 years is the universal requirement to receive payments from TikTok

Number of followers per model:

• For Live streams with gifts: 1,000 followers (access to Lives) + 18 years (to receive payments)
• For gifts on regular videos: 100,000 followers
• For the Creativity Program: 10,000 followers
• For TikTok Shop and affiliates: 10,000 followers
• For brand campaigns: 10,000 followers (in most cases)

Engagement rate: What it takes to monetize is not just quantity, but quality. Brands value engagement rates above 3-5%, not just raw follower numbers.

Original content: Your videos need to be original creations — reproductions or copied content are not eligible for monetization.

The 15 Proven Ways to Make Money on TikTok

1. Daily Tasks and TikTok Bonus (Quick Start)

If you’re starting from zero, this is the most accessible way. The platform offers simple missions:

• Watch videos for a set time
• Share content
• Use TikTok coupons
• Post with recommended music
• View ads

Each action earns rubies. The conversion rate is R$ 1 for every 10,000 rubies. It may seem little, but beginners can earn R$ 50-100 per week just by completing these basic tasks.

2. Invitation System (Fast Earnings with Friends)

Inviting people to TikTok is one of the most direct ways to monetize:

• You generate a link valid for 10 days
• When your friend registers, both receive rewards
• Your invitee gets R$ 10; you get R$ 2 per invite
• If the new user watches 30 minutes daily, you can earn up to R$ 190 in a week

Seasonal promotions can double these amounts. This is a highly underestimated passive growth strategy.

3. Live Streams with Virtual Gifts (Immediate High Potential)

Live broadcasts are the fastest way to monetize when done correctly:

What is needed to start:

• Minimum 16 years + 1,000 followers (to do Lives)
• 18+ years to receive payments
• A loyal community eager to interact

During a Live, followers send virtual gifts (rubies and diamonds) that can be converted into real money. Creators with engaged communities can make R$ 500 to R$ 5,000 per Live, depending on the size and loyalty of the audience.

4. Gifts in Regular Videos (Passive Monetization)

It’s not just in Lives that you receive gifts. Regular videos can also generate income:

Requirement: 100,000 followers

Your audience can send gifts while watching your videos. This is a more passive form, but creators with emotionally connecting content can earn significant amounts daily.

5. TikTok Creativity Program (Stable and Scalable)

This program rewards creators with quality, high-performance videos. What is needed to monetize through it:

• 18+ years
• Minimum 10,000 followers
• Original videos with at least 1-minute duration
• 100,000 views in the last 30 days

The program considers:

• Content originality
• Retention rate (how long people watch)
• Production quality
• Qualified views

Payments vary, but creators in this program can generate consistent and predictable income — usually between R$ 500 and R$ 3,000 monthly depending on performance.

6. Sponsored Content and Brands (Highest Income Potential)

Brands look for creators to promote products. This is one of the most lucrative forms.

What is needed to monetize with brands:

• Minimum 10,000 followers (minimum requirement)
• Regular and consistent posting
• Healthy engagement rate (above 3%)
• Well-defined niche

A sponsored video can generate:

• Nano creators (up to 10k): R$ 100 to R$ 500 per video
• Micro creators (10k-100k): R$ 500 to R$ 2,500
• Mid-tier creators (100k-500k): R$ 2,500 to R$ 10,000
• Macro creators (500k-1M): R$ 10,000 to R$ 25,000
• Mega creators (1M+): over R$ 25,000

Note: Sponsored videos must include the hashtag #ad.

7. TikTok Creator Marketplace (Professionalization)

This is an official platform connecting brands to creators:

• Acts as an intermediary for contracts
• Brands send proposals based on your profile and audience
• You have full control over which projects to accept

Creators using the Marketplace can filter higher-quality opportunities, resulting in better-paid projects aligned with their niche.

8. Affiliate Marketing (Variable and Scalable Income)

You promote third-party products and earn commissions on sales made through your personalized links.

What is needed to monetize with affiliates:

• Minimum 10,000 followers
• Links in bio or videos
• Engaged audience that trusts your recommendations

This is one of the most profitable strategies for those with a loyal audience. A creator with 50,000 followers and high engagement can generate R$ 2,000-5,000 per month just from affiliate commissions.

9. TikTok Shop (Direct Sales)

If you have your own products or business, TikTok is a powerful sales channel:

• Promote products through videos
• Show the product in real use
• Add direct sales links in videos
• Redirect users to your store

Creators who master storytelling and demonstrations can generate dozens or even hundreds of daily sales, significantly multiplying monthly revenue.

10. TikTok Creator Fund (Less Common but Valid)

Qualified creators receive part of a fund based on views and engagement. Similar requirements to the Creativity Program.

11. Brand Partnerships Without Marketplace (Direct Negotiation)

Even without being in the Marketplace, brands can approach you directly. What is needed to monetize this way:

• Good engagement (more important than raw follower count)
• Well-defined niche
• Loyal audience aligned with your proposal

Micro-influencers with 15-30 thousand highly engaged followers can close much more profitable partnerships than creators with 500 thousand disengaged followers.

12. Selling Products and Services (B2B)

Consultants, coaches, designers, teachers, and liberal professionals use TikTok as a client acquisition channel:

• Online education
• Consulting
• Freelance design
• Courses
• Coaching

TikTok here functions not as a payment platform but as a sales funnel. Many professionals close R$ 5,000-50,000 contracts through clients acquired via TikTok.

13. Account Management and TikTok Consulting (Specialized Service)

Brands and small businesses seek TikTok specialists to:

• Create growth strategies
• Manage content
• Produce videos
• Optimize engagement

If you understand the algorithm, you can charge R$ 2,000-10,000 monthly to manage third-party accounts.

14. Dark Accounts (No Appearance)

Anonymous accounts focused on niches like:

• Mystery and horror
• Curiosities and unusual facts
• Viral news
• Educational content

With creative editing and engaging narratives, these accounts can grow rapidly and monetize via Creativity Program, gifts, and affiliates.

15. Combining Multiple Income Sources (Maximum Profitability)

Creators earning the most combine various sources:

• Creativity Program + live gifts + sponsored content + affiliates + TikTok Shop

A creator with 500,000 highly engaged followers can earn:

• R$ 3,000 from Creativity Program
• R$ 5,000 from Lives
• R$ 8,000 from sponsored content
• R$ 3,000 from affiliate commissions
• R$ 4,000 from TikTok Shop

Total: R$ 23,000 monthly — and yes, this is real for those with the right strategy.

How Much Is It Really Possible to Earn on TikTok

The answer isn’t simple because it varies according to content type, engagement, niche, and strategies chosen. But there are realistic ranges:

Beginners (first 3 months): R$ 50-500/month through daily tasks and invites

Initial growth (3-6 months, 10k followers): R$ 300-2,000/month via gifts and sponsored content

Intermediate phase (6-12 months, 100k followers): R$ 2,000-8,000/month combining multiple sources

Established creators (1M+ followers): R$ 15,000-100,000+/month depending on niche and engagement

The big differentiator isn’t follower count — it’s engagement rate. A creator with 50,000 highly engaged followers earns more than someone with 500,000 disengaged followers.

What Is Needed to Grow and Monetize Faster

Profile Optimization

• Persuasive bio with clear call-to-action
• Single aggregator link
• Consistent visual identity
• Professional profile picture

Best Posting Times

• Monday: 5pm
• Tuesday: 10am-1pm
• Wednesday: 4pm-6pm
• Thursday: 7am-9am
• Friday: 4pm-6pm
• Saturday: 10am-7pm
• Sunday: 9am-12pm

Proven Growth Formula

✔ Post consistently (1-4 videos/day) ✔ Use trending music and trends ✔ Invest in quick editing and strong storytelling ✔ Use strategic hashtags (niche + trend) ✔ Keep profile optimized ✔ Collaborate with creators in your area ✔ Do weekly lives ✔ Improve lighting, audio, and video opening

Data analysis is crucial

Track via TikTok Analytics:

• Retention rate (% that keeps watching)
• Average watch time
• Follower growth per day
• Traffic sources

Conclusion: What Is Really Needed to Monetize

Monetizing on TikTok isn’t luck — it’s strategy, consistency, and understanding platform-specific requirements.

What is needed to monetize on TikTok in 2025:

1. Be 18+ years (universal requirement)
2. Reach the minimum follower count according to your model (1k for Lives, 10k for most, 100k for gifts in videos)
3. Maintain a healthy engagement rate (above 3%)
4. Generate consistent original content
5. Understand the algorithm and trends
6. Choose the right monetization sources for your niche
7. Persistence — most real earnings come after 6-12 months

For beginners, the path is simple: post authentic content regularly, build a loyal community, and monetization opportunities will come naturally. For those with an audience, it’s time to diversify income sources.

TikTok’s earning potential is genuinely high — but it’s directly proportional to your effort, creativity, consistency, and ability to build a community that truly trusts you.