Buying Gold in 2026: A Beginner's Guide with 10 Trusted Gold Shop Names

Gold remains a popular investment choice, especially for those seeking to accumulate wealth safely. If you’re looking forwhere to sell gold in 2026, get to know these 10 gold shops that are considered suitable for investment.

Criteria for Choosing a Gold Shop

Before making a decision onwhere to buy gold, start by defining your goals:

• Buying jewelry: Gold jewelry is the main option, but the premium will be deducted when selling back.
• Long-term investment: Gold bars are better, but consider storage costs.
• Short-term speculation: Online products are an option, easy to buy and sell, no need to hold physical gold.

10 Gold Shops to Follow for Investment in 2026

1. Hua Seng Heng - A New Dimension of Online Gold Trading

Hua Seng Heng Gold Shop Co., Ltd. is a gold trading institution with over 70 years of history, originally focusing on gold jewelry. The name Hua Seng Heng comes from Chinese, meaning unity and harmony, reflecting its early family-run business.

Currently, the company has 5 branches across Bangkok and the surrounding areas, with the main branch in Yaowarat. Besides traditional gold jewelry sales, Hua Seng Heng also offersonline gold bar trading, supporting 96.5% and 99.99% gold bars, with real-time prices based on the global market.

The company is also a broker for Gold Futures on TFEX, providing comprehensive services and is a member of the Thailand Gold Traders Association.

Caution: Online trading may pose cybersecurity risks. Recommendation: Use services only through official channels.

2. Yaowarat Gold Shops - The Largest Network

This gold trading institution has over 50 years of operation, starting in 2512 with gold jewelry for accessories, evolving into gold bar trading later.

Its strength lies in having the most branches in Thailand, over 350, making services easily accessible. Both jewelry and gold bars are priced based on the Thailand Gold Traders Association.

Weakness: Many branches may lead to inconsistent service standards. Advice: Choose reputable branches or use online services to avoid crowds.

3. Aurora Gold Shop - Jewelry and Gemstone Experts

This business has been operating for over 40 years, starting with expertise in goldsmithing, under the name “Sui Seng Heng Gold Shop” since 1973, later renamed Aurora as it expanded.

It specializes in gold jewelry, diamonds, gemstones, and gold sheets, with over 200 branches nationwide, offering online buying and selling via the Aurora Gold app.

Weakness: Prices may be higher than other shops due to focus on jewelry. Advice: Compare prices before purchasing.

4. Ausiris Gold - Pioneering Gold Bar Investment

Ausiris is the first company in Thailand to pioneer gold bar trading for investment, with over 16 years of experience. It originated from a longstanding gold shop in Phetchaburi since 1917, nearly 100 years ago.

Today, Ausiris offers 24-hour online gold trading, gold savings services, and manages both gold bars and jewelry. Moreover, the company collaborates with the stock exchange to list gold ETFs.

Focus: Balancing investment and jewelry purchase. Caution: Derivatives and ETF investments carry market volatility risks. Advice: Study products thoroughly and set Stop Loss/Take Profit orders.

( 5. Mae Thong Sook - Comprehensive Investment Platform

Founded in 1952, Mae Thong Sook has over 60 years of history. It was the first shop registered under this name, expanding to 7 branches and a member of the Thailand Gold Traders Association.

Through MTS Gold platform, Mae Thong Sook offers comprehensive services including buying and selling gold bars, gold grains, derivatives)TFEX###, and jewelry, with real-time trading based on global market prices, available 24 hours, with analytical tools.

Caution: Derivatives are high-risk and may lead to significant losses. Advice: Study and understand each product thoroughly.

( 6. TTK Gold Shop - The Oldest in Thailand

Tao Tuo Kang Gold Shop in Yaowarat is the oldest gold trading institution in Thailand, operating for over 160 years since the reign of King Rama V. The building is designed in colonial architecture, 7 floors, with the second floor serving as a museum of ancient gold artifacts.

Currently, it has over 30 branches nationwide, mainly offering jewelry and gold bars, with prices referenced from the Thailand Gold Traders Association. Suitable for both investment and jewelry purchase.

Weakness: Fewer branches than major competitors. Advice: Consider convenience and compare with other shops.

) 7. YLG Bullion Company - Export Specialist

YLG is a manufacturer and exporter of gold jewelry and gemstones, recognized internationally. It originated from Yuliam Gold Factory, a popular gold and gemstone trader for over 20 years, renamed YLG Bullion International in 2003.

It provides trading of 99.99% and 96.5% gold bars via YLG Bullion Trading platform, as well as derivatives###TFEX###, jewelry, and import-export services.

Weakness: Limited number of branches. Advice: Use online trading services for maximum convenience.

( 8. TONGBAI Gold Shop - Gemstone Business Owner

Tongbai Yaowarat is a long-established gold shop on Yaowarat Road, a famous Chinese-Thai gold trading hub. Main services include buying, selling, and exchanging jewelry, diamonds, gemstones, gold, and other precious stones.

With 5 branches in Bangkok, it is a member of the Thailand Gold Traders Association, with standard reference prices. Suitable for those wanting to buy jewelry.

Weakness: Focuses only on jewelry, limited investment options. Advice: Compare with shops offering a wider range of options.

) 9. Jin Hwa Heng Gold Shop - Laser Innovation

Founded in 1980, Jin Hwa Heng specializes in high-quality jewelry on Yaowarat Road. Now offering services including gold cards, bangles, earrings, rings, necklaces, and engraved gold bars using modern laser technology.

Available both in-store and online via website and app, with standard prices according to the Thailand Gold Traders Association.

Weakness: Few branches, only in Bangkok city. Advice: Use online services for easier access.

10. Thanakit Gold Shop - Customization Expertise

Starting as a gold manufacturing factory, it later became a retail jewelry shop with over 40 years of trusted service.

Main services include buying and selling jewelry, gemstones, diamonds, and gemstones, as well as consignments, pawn loans, gold sales, and custom-made jewelry such as religious amulet frames, lockets, and name rings.

Weakness: No investment or savings services; limited branches. Advice: Suitable for those wanting personalized jewelry.

Safe and Effective Gold Buying Course

Step 1: Define Your Goals

It’s essential to be clear about your purpose forwhere to buy gold. Setting your goals helps select the most suitable shop and product.

Step 2: Choose a Reputable Gold Shop

• Has a long operational history
• Trusted by customers
• No investigation history
• Member of the Thailand Gold Traders Association

Step 3: Check Gold Details

• Type: bars or jewelry
• Purity: 96.5% or 99.99%
• Weight: verify in front of both parties

Step 4: Compare Buying/Selling Prices and Fees

Check:

• Buying and selling prices
• Premium
• Block fee
• Buyback conditions

Step 5: Request a Guarantee Certificate

A product warranty is essential for resale to the same shop.

Step 6: Sell Back to the Same Shop

The same shop will trust the quality more and offer a better price.

Summary

Buyingwhere to buy gold in 2026 is no longer difficult. With this list of 10 trusted gold shops as a guide, remember to follow safe purchasing steps and conduct thorough research before investing. Gold is a valuable asset, and choosing reputable shops will help keep your investment balanced and secure.