PwC is entering the crypto world. The company's management has officially announced its decision to invest in blockchain and Web3 sectors. This move indicates that major players in the traditional financial world are taking the digital asset ecosystem seriously. The entry of a large accounting and consulting firm like PwC into the crypto market shows that corporate adaptation is accelerating and blockchain technology is being integrated into the mainstream financial system. Such corporate involvement is very important for the professionalization of the sector and the development of regulatory frameworks.