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Don't listen to KOLs setting the tone, you must "evil cultivation" to generate traffic!!!
One of my Toutiao accounts, with 50 million views, earned 63,600 RMB
At least 30,000 RMB was earned through evil cultivation, which means: riding hot topics, creating conflicts, clickbait titles, skirting boundaries, provoking flame wars... Later, the revenue from this account decreased because I accepted official support and focused on depth and verticality.
Why do "evil cultivation" to generate traffic?
- Because generating traffic is a fight for survival; if you're not evil, how can you beat the old boss?
- Because 99% of people can't build their own IP, and if they can't even feed themselves, what kind of image do they have?
When you're nothing special, no one cares about your image. When you have traffic and fans, naturally someone will help you "lick and get on the boat."