2026-01-05 08:33:57

Love celebrating the wins of 2025, but the real story is the shifts behind them.

A few pivots that quietly shaped last year:

• Signal over noise
We expanded hard into capital markets, AI, robotics, and spacetech. Today, 30% of our clients now sit outside pure crypto, making the business far more resilient.

• US-first momentum
Nearly 50% of our clients are now US-based. We scaled the team, spent more time in New York, and supported multiple IPOs at NASDAQ and NYSE, including Circle’s - one for the books.

• From AI users to AI builders
Instead of waiting on tools, we built our own. Niks AI entered beta this year, changing how we operate as an agency.

• Scaling beyond PR
Investing via Luna Capital, building ChiefBlock, growing Studio36 (2× revenue in H2 vs H1), and turning events into a standalone business line.

• Looking to 2026:
Doubling down on frontier tech, deepening capital markets work, building tools we actually use, owning our events (8 this year), and expanding our US team.

Growth comes from moving early, adjusting fast, and committing fully.

2026 - let’s execute. 🚀

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