Major shift: PwC embraces crypto strategy pivot after extended period of restraint, marking a significant institutional turning point. The move comes as the regulatory landscape transforms under new U.S. administration policies, with stablecoin legislation gaining momentum as a primary catalyst. This repositioning reflects broader industry recognition that digital assets are reshaping financial infrastructure. Traditional consulting powerhouses reassessing their crypto stance signals growing mainstream acceptance—institutional players are no longer sitting on the sidelines. Stablecoin frameworks and clearer regulatory guidance are reshaping how established finance views blockchain adoption. The timing matters: as policy frameworks solidify, major institutions are recalibrating their Web3 engagement strategies.