PwC's cryptocurrency strategy enters a new phase. On January 4th, reports indicated that this global top accounting firm is adjusting its strategy and preparing to increase its investment in the digital asset space.

This shift is driven by a clear background—the current attitude of the US government towards cryptocurrencies has significantly changed, creating a more friendly environment for traditional financial institutions to enter. Paul Griggs, head of PwC US, signaled this change: after years of observation and cautiousness, this longstanding firm has made a firm decision to make a mark in this field.

From the perspective of an accounting firm, this not only reflects the increasing recognition of the cryptocurrency industry by mainstream financial systems but also indicates that the Web3 ecosystem is attracting more and more professional service organizations. The entry of such institutions often signals that the industry is moving toward a more regulated and mature stage.