PwC ramps up its presence in the crypto space, with regulatory environment shifts becoming a key driving factor

Mars Finance News: Against the backdrop of a clear shift in the US government’s attitude towards digital assets, one of the Big Four accounting firms, PwC, is increasing its investment in cryptocurrencies and related businesses. Paul Griggs, head of PwC US, stated that this strategic adjustment began last year, mainly benefiting from the appointment of pro-cryptocurrency regulatory officials and the US Congress’s efforts to advance multiple pieces of legislation related to digital assets. Griggs pointed out that the regulatory framework around stablecoins and the “Genius Act” help boost market confidence in such assets, and asset tokenization will continue to develop. PwC needs to deeply participate in this emerging ecosystem. These statements reflect that changes in the policy environment are prompting traditional blue-chip institutions to reassess and gradually enter the digital asset market, which they had previously maintained a cautious stance towards.