According to the Financial Times, one of the "Big Four accounting firms," PwC, has increased its investment in digital asset-related businesses after years of cautiousness in the crypto space. Paul Griggs, head of PwC US, stated that this strategic shift occurred last year, in the context of US regulators becoming more pro-crypto, and Congress advancing legislation on stablecoins and other digital assets; he believes that the GENIUS Act and regulatory guidelines around stablecoins will boost market confidence in these products and asset classes, and he stated that asset tokenization will continue to evolve, and PwC must be part of this ecosystem.
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According to the Financial Times, one of the "Big Four accounting firms," PwC, has increased its investment in digital asset-related businesses after years of cautiousness in the crypto space. Paul Griggs, head of PwC US, stated that this strategic shift occurred last year, in the context of US regulators becoming more pro-crypto, and Congress advancing legislation on stablecoins and other digital assets; he believes that the GENIUS Act and regulatory guidelines around stablecoins will boost market confidence in these products and asset classes, and he stated that asset tokenization will continue to evolve, and PwC must be part of this ecosystem.