Building something great is just half the battle—the real work starts when you ship it out into the world.

Too many founders get stuck in the same trap: they obsess over code and features while their product gathers dust. The excuses pile up fast. "The market isn't ready yet." "Nobody gets our vision." "We'll market it once it's perfect."

Here's the thing: waiting for the perfect moment is the enemy of progress. Your product won't sell itself, no matter how innovative it is. The market discovers what you put in front of them, not what you keep hidden.

Start marketing now. Talk about what you're building. Share your vision. Listen to feedback. Iterate based on real users, not assumptions.

The difference between founders who win and those who fade? One acts while the other waits.