Just increased my position in $fric—and honestly, the valuation metrics here don't add up to the engagement they're pulling. Their GIF content is outperforming comparable projects (think $fwog level engagement, maybe better), yet the market cap sits way below where it should be.

What's interesting is their merch expansion strategy. Their physical products have been gaining traction in Asian markets, which signals real community momentum beyond just token hype. That kind of cross-border adoption usually precedes significant market repricing.