Something I keep coming back to is how attention actually works online.

For me, very few people really study it. Most just chase it. That is why @kloutgg stands out. It turns focus into something measurable instead of abstract.

I like that you can see who moved attention, where it flowed, and why it lasted. It gives structure to something that is usually invisible. Attention stops being noise and starts becoming data.

From my perspective, this changes how you think about trends, memes, and momentum. You are no longer guessing what matters. You can observe it and act with more clarity.

In a world driven by attention, tools that help you understand it have real value. Klout is not just tracking trends. It is helping people read the internet more intelligently.