In the cycle of the crypto market, you will observe an extreme phenomenon:
Good tokenomics → 100x growth in one year, becoming a star in the entire market;
Poor tokenomics → Price plummets by 99% within a year, leaving investors with nothing.
This is why tokenomics is a core skill that all crypto investors must master.
If you don’t understand tokenomics, then when you buy a token, you’re essentially just “praying” that the price moves in the direction you need.
Understanding tokenomics is like holding a “透视镜” that sees through the project’s life and death.
This article will systematically guide you to understand: what is tokenomics, what are its key indicators, why does it determine the fate of a token’s rise and fall, and the core checklist you must review before investing.
The core issue of tokenomics: Supply and demand
Tokenomics can be summarized in one sentence:
The price of a token depends on the supply and demand relationship, which is determined by the token’s design mechanism.
Therefore, we must first answer two fundamental questions:
Supply side: What is the issuance method and pace of the token?
Demand side: Why would people buy and hold it long-term?
Supply side: The “ceiling” and “floodgate” of tokens
When you see a token on tools like CoinMarketCap, TokenTerminal, the most intuitive indicators are:
Market Cap (MC): Circulating supply × current price
Total Supply: The maximum total issuance of the token
Circulating Supply: The tokens currently truly in circulation in the market
Fully Diluted Valuation (FDV): Total supply × current price
Many beginners only look at whether the price is cheap or not, ignoring circulating supply and unlock mechanisms. This often leads to significant losses.
Inflationary Tokens
Supply continuously increases. Common in public chains that need long-term incentives for nodes, miners, or users.
Advantages: Ensures the network continues to operate.
Risks: If emission speed is too fast, prices will be continuously diluted.
Deflationary Tokens
Supply decreases over time, e.g., through burn mechanisms or buyback models.
Advantages: Theoretically friendly to price.
Risks: If demand is insufficient, burning cannot prevent price decline.
Key insight: Emission curve = pressure gauge for price curve.
Many focus on market cap but ignore how much will be unlocked or emitted in the next year, ultimately being “harvested” by the waterfall effect.
Allocation and Distribution: Who are the real winners?
At the start of a token’s issuance, the most important issue is not the price,
but the allocation and distribution.
Allocation Methods
Pre-mine: The team, institutions, and advisors get a large portion first.
Fair Launch: Everyone has a chance to participate, like BTC.
Most projects use pre-mine. The key question: what percentage do the team and investors hold?
If investors hold over 50% at TGE (Token Generation Event), and the initial release is also over 50%, you are just a “liquidity exit” for the exit liquidity.
Unlock Mechanisms
TGE Distribution: How much can be unlocked on the launch day?
Cliff: How long after TGE before tokens start to vest?
Vesting: Over what period are tokens gradually unlocked?
Most quality projects now adopt: 10-20% at TGE + 3-6 months cliff + 12-36 months vesting, to avoid short-term dumps.
Simple memory: Faster unlock pace = early investors dump wildly → retail investors suffer losses.
Demand side: Why are people willing to buy?
Even if the supply side is well-designed, if there is no demand, the token will still go to zero.
Demand usually comes from four core elements:
Store of value — e.g., BTC, regarded as “digital gold.”
Community-driven — The rise of Meme coins is the best example.
Use cases (Utility) — Staking, Gas fees, Governance rights, etc.
Value accumulation (Value accrual) — Holding tokens can bring additional income.
Store of value
If a token can become a long-term safe haven asset, it naturally has lasting demand. BTC, with its scarcity and decentralization, has become the “consensus gold.”
Community power
Meme coins like Dogecoin, PEPE show that even without a clear value model, community sentiment and narrative can drive demand.
Practicality
For example:
ETH used for paying Gas fees.
ATOM, SOL used for staking to secure the network.
UNI, AAVE and other governance tokens participate in protocol governance.
Value accrual
Token holders need economic incentives to hold long-term:
Staking: Locking tokens for rewards.
Holding rewards: Airdrops, dividends, etc.
VeToken model: The longer you hold, the more governance rights and rewards you get.
In summary: If a token cannot give investors a “reason to hold,” it can only rely on speculation, and its price is unsustainable.
The dividing line between success and failure in tokenomics
You might ask: why do some tokens with terrible tokenomics still surge?
The answer lies in:
In the short term, the market cares more about narratives and sentiment.
In the long term, tokenomics is the foundation for whether the price can stabilize.
Therefore, you must see both the current “hype” and the underlying “foundation.”
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Tokenomics Complete Guide: The Watershed Between 100x in One Year and 99% Crash
In the cycle of the crypto market, you will observe an extreme phenomenon:
Good tokenomics → 100x growth in one year, becoming a star in the entire market;
Poor tokenomics → Price plummets by 99% within a year, leaving investors with nothing.
This is why tokenomics is a core skill that all crypto investors must master.
If you don’t understand tokenomics, then when you buy a token, you’re essentially just “praying” that the price moves in the direction you need.
Understanding tokenomics is like holding a “透视镜” that sees through the project’s life and death.
This article will systematically guide you to understand: what is tokenomics, what are its key indicators, why does it determine the fate of a token’s rise and fall, and the core checklist you must review before investing.
Tokenomics can be summarized in one sentence:
The price of a token depends on the supply and demand relationship, which is determined by the token’s design mechanism.
Therefore, we must first answer two fundamental questions:
Supply side: What is the issuance method and pace of the token?
Demand side: Why would people buy and hold it long-term?
When you see a token on tools like CoinMarketCap, TokenTerminal, the most intuitive indicators are:
Market Cap (MC): Circulating supply × current price
Total Supply: The maximum total issuance of the token
Circulating Supply: The tokens currently truly in circulation in the market
Fully Diluted Valuation (FDV): Total supply × current price
Many beginners only look at whether the price is cheap or not, ignoring circulating supply and unlock mechanisms. This often leads to significant losses.
Supply continuously increases. Common in public chains that need long-term incentives for nodes, miners, or users.
Advantages: Ensures the network continues to operate.
Risks: If emission speed is too fast, prices will be continuously diluted.
Supply decreases over time, e.g., through burn mechanisms or buyback models.
Advantages: Theoretically friendly to price.
Risks: If demand is insufficient, burning cannot prevent price decline.
Key insight: Emission curve = pressure gauge for price curve.
Many focus on market cap but ignore how much will be unlocked or emitted in the next year, ultimately being “harvested” by the waterfall effect.
At the start of a token’s issuance, the most important issue is not the price,
but the allocation and distribution.
Pre-mine: The team, institutions, and advisors get a large portion first.
Fair Launch: Everyone has a chance to participate, like BTC.
Most projects use pre-mine. The key question: what percentage do the team and investors hold?
If investors hold over 50% at TGE (Token Generation Event), and the initial release is also over 50%, you are just a “liquidity exit” for the exit liquidity.
TGE Distribution: How much can be unlocked on the launch day?
Cliff: How long after TGE before tokens start to vest?
Vesting: Over what period are tokens gradually unlocked?
Most quality projects now adopt: 10-20% at TGE + 3-6 months cliff + 12-36 months vesting, to avoid short-term dumps.
Simple memory: Faster unlock pace = early investors dump wildly → retail investors suffer losses.
Even if the supply side is well-designed, if there is no demand, the token will still go to zero.
Demand usually comes from four core elements:
Store of value — e.g., BTC, regarded as “digital gold.”
Community-driven — The rise of Meme coins is the best example.
Use cases (Utility) — Staking, Gas fees, Governance rights, etc.
Value accumulation (Value accrual) — Holding tokens can bring additional income.
If a token can become a long-term safe haven asset, it naturally has lasting demand. BTC, with its scarcity and decentralization, has become the “consensus gold.”
Meme coins like Dogecoin, PEPE show that even without a clear value model, community sentiment and narrative can drive demand.
For example:
ETH used for paying Gas fees.
ATOM, SOL used for staking to secure the network.
UNI, AAVE and other governance tokens participate in protocol governance.
Token holders need economic incentives to hold long-term:
Staking: Locking tokens for rewards.
Holding rewards: Airdrops, dividends, etc.
VeToken model: The longer you hold, the more governance rights and rewards you get.
In summary: If a token cannot give investors a “reason to hold,” it can only rely on speculation, and its price is unsustainable.
You might ask: why do some tokens with terrible tokenomics still surge?
The answer lies in:
In the short term, the market cares more about narratives and sentiment.
In the long term, tokenomics is the foundation for whether the price can stabilize.
Therefore, you must see both the current “hype” and the underlying “foundation.”
Classic case comparisons:
Success: BNB — with burn mechanisms + huge ecosystem demand, long-term growth.
Failure: LUNA — despite mechanism design, demand relied entirely on stablecoins, leading to collapse and zero value.
Before investing in any token, at least check the following:
Supply side
Total supply / circulating supply, FDV vs. current market cap, emission curve, and unlock schedule
Allocation side
Team, investors, ecosystem share, TGE, cliff, vesting design
Demand side
Are there real use cases?
Is there a value accrual model?
Community activity and consensus strength?
Risk side
Short-term unlock pressure
Is demand maintained by a single narrative?
Does tokenomics match the business model?
Remember: if a token does not meet more than 70% of these conditions, be extra cautious.
Long-term thinking: Price decline is not necessarily bad; it can be an opportunity to buy at low prices.
Position management: Never put all your funds “All in” on a single token.
Strategy priority: Think about exit strategies before buying, not just winging it.
Most importantly: the market is never short of speculators; what is lacking are investors who can hold onto their chips after the big waves.
Conclusion
Tokenomics is like the “financial DNA” of a project.
It determines the “birth height” and “final destination” of a token’s price.
An excellent tokenomics model can support a project through bull and bear markets, even becoming a 100x coin;
Whereas poor tokenomics, no matter how strong the narrative, will ultimately be broken by reality.
So, next time you are about to invest, don’t just look at the price and hype, but ask yourself:
Can this token’s economics support my long-term holding?
The answer will decide whether you make 100x or lose 99%.
**$Q **$PEAQ **$LQTY **