#钱包社交转型 Seeing Farcaster shift from social-first to wallet-centric, my feelings are quite complex. On one hand, the data speaks for itself — DAU fell from 100,000 to 60,000, and monthly revenue experienced a big dump of 99%, which is not something that abstract ideals can sustain. On the other hand, this shift hides the real dilemma of Web3 social.

Why is it so difficult to run purely decentralized social networks? Because the driving force behind user retention ultimately boils down to **value flow**. Wallets are not just tools; they connect identity, assets, and transactions - this is where the true stickiness of the Web3 network lies. The logic of Farcaster is very clear: first activate with tools, then solidify the protocol. By using USDC deposit rewards and the mechanism of Frames where content is transaction, it transforms information flow into value flow, with every interaction directly driving on-chain behavior.

This transformation is actually validating a core insight: **Financial tools are the real foundation of Web3 social**. It doesn't mean abandoning the decentralized concept, but rather acknowledging that at this stage, users need high-frequency, high-value financial entry points to truly participate. Just as email became popular when it required storage space, Web3 social also needs to find that killer application scenario.

Of course, this also serves as a wake-up call for us—function stacking can easily lead to bloat; the core question remains: what do users really want? Farcaster is on this path, and other platforms are also exploring it, and this exploration process itself is a sign of Web3 maturing.