In the process of project financing and incubation, we often hear a certain argument: "We developed a certain feature, but it improves the existing solution by 25%."

Honestly, this way of thinking is fundamentally flawed.

Many developers haven't realized a core fact: creating something that already exists, and only improving it by a quarter, cannot fundamentally shake up the market. Data doesn't lie. Your users won't switch just because it's a little faster or a little cheaper—switching costs, learning curves, ecosystem lock-in—these are invisible high walls.

Game-changing innovation requires at least a 10x difference, or a breakthrough in magnitude. It's not about a few percent optimization; it's about a leap from zero to one. Only then can you attract market attention, motivate users to migrate, and catch the eye of capital.

So if your plan is just small, incremental steps along the existing path, honestly ask yourself: Is it really necessary to do this?