A viral product might grab headlines and attract millions of eyes overnight. That's the easy part. The real challenge? Building a business model that's actually hard to copy. Anyone can launch something trendy, but how many can maintain momentum when the market shifts? In crypto and Web3, we see this play out constantly—projects with genuine moats (strong tokenomics, defensible tech, real utility) outlast the hype cycles. The ones that keep adapting, innovating, and evolving their value proposition? Those are the ones that matter years down the line. Short-term buzz fades fast. Long-term competitive advantages stick around.