Jumping into heavy marketing before you've actually nailed product-market fit? That's basically waving a red flag about what your real priorities are. Take a look around—you'll notice some projects are throwing sponsorship deals left and right while others are still grinding on core fundamentals. Lighter's been plastering their name all over the place compared to Hyperliquid's more measured approach. Meanwhile, Vechain locked down a multi-year UFC sponsorship deal. The question worth asking: are these teams actually confident their product sticks, or are they just trying to create noise before users realize the gaps?