In the increasingly crowded perpetual DEX space, many people ask an interesting question: with so many derivative trading platforms emerging simultaneously, how do relatively low-profile projects still manage to maintain their popularity?
The key may lie in the differences in platform attitudes toward users. Currently, many DEXs in the market operate with quite standardized routines—attracting new users through marketing, boosting trading volume, and offering incentives and subsidies. In the end, users complete "wool-harvesting" tasks and then move on to the next platform. This is a typical "one-shot deal" mindset.
However, some platforms take a different approach. They are not in a rush to burn money with various incentives; instead, they focus their energy on the product experience itself—every detail from trading interface design, slippage optimization, risk management mechanisms, to customer support. This approach may sound slow, but in reality, it is about creating a trading environment that can "last a long time" for users.
The differences will gradually become apparent through frequent trading. After a few transactions, you can feel it—not by relying on a beautiful UI to deceive, but through the smoothness of real trading, reasonable fees, and platform reliability to retain users. This user retention does not depend on lifelong free services or excessive subsidies but is built on the product's core strength.
In the ongoing incentive battles within the DEX circle, such differentiated strategies stand out even more clearly.
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In the increasingly crowded perpetual DEX space, many people ask an interesting question: with so many derivative trading platforms emerging simultaneously, how do relatively low-profile projects still manage to maintain their popularity?
The key may lie in the differences in platform attitudes toward users. Currently, many DEXs in the market operate with quite standardized routines—attracting new users through marketing, boosting trading volume, and offering incentives and subsidies. In the end, users complete "wool-harvesting" tasks and then move on to the next platform. This is a typical "one-shot deal" mindset.
However, some platforms take a different approach. They are not in a rush to burn money with various incentives; instead, they focus their energy on the product experience itself—every detail from trading interface design, slippage optimization, risk management mechanisms, to customer support. This approach may sound slow, but in reality, it is about creating a trading environment that can "last a long time" for users.
The differences will gradually become apparent through frequent trading. After a few transactions, you can feel it—not by relying on a beautiful UI to deceive, but through the smoothness of real trading, reasonable fees, and platform reliability to retain users. This user retention does not depend on lifelong free services or excessive subsidies but is built on the product's core strength.
In the ongoing incentive battles within the DEX circle, such differentiated strategies stand out even more clearly.