I've been thinking about what it really means to be a KOL.

I've heard too many people say that once you become a KOL, you gain the power to call the shots, boost your own projects, and help with chip distribution. At first glance, it sounds very tempting, but I found myself falling into another dilemma—behind every call, there's an inexplicable sense of shame.

The most heartbreaking part is this vicious cycle: you call out, the chips rise, but when it's time to sell, you hesitate. Why? Because you know there are still people following your lead, and any action you take feels like betrayal. With this guilt weighing on your mind, the rhythm of selling is hijacked by your conscience. In the end, you watch the price drop steadily, followers gradually take profits and exit, while you neither sell early nor hold on stubbornly. Instead, you fall into endless self-blame of "regretting the call" and "regretting not selling early."

Perhaps this is the most authentic portrayal of the crypto world: the power of a KOL and the shackles of a KOL are often two sides of the same coin. Being able to call out doesn't mean you dare to call out; daring to call out doesn't mean you can do so with ease. The market is always testing human nature, and every decision is a reflection of oneself.