What Is BN New US Strategy? Report Claims CZ May Reduce Stake in BN.US

Report from The Information, BN—the world’s largest cryptocurrency exchange—is actively exploring options to re-engage with the U.S. market more directly, potentially including a reduction in founder CZ’s stake in the separate U.S. entity, BN.US.

BN fully exited the United States in 2019 amid regulatory pressures, spinning off BN.US as an independent platform to serve American customers under stricter compliance. This development comes as U.S. crypto policy shows signs of easing in late 2025, with clearer frameworks and institutional interest growing. For those tracking BN US strategy 2026, CZ stake changes, and global exchange expansions, the report suggests strategic shifts to capitalize on improving conditions without confirming immediate actions.

Background on BN’s US Exit and BN.US Separation

BN withdrew from the U.S. market in 2019 due to regulatory uncertainty around securities laws and licensing requirements. To continue serving American users, it helped establish BN.US as a fully independent entity, operated by BAM Trading Services with its own leadership, compliance team, and infrastructure. CZ and BN have maintained limited ties, primarily through initial investment and shared branding history, but the platforms operate separately to meet U.S. rules.

• 2019 Exit: Full withdrawal from direct U.S. operations.
• BN.US Launch: Independent platform for compliant American trading.
• Separation Rationale: Avoid regulatory conflicts for global BN.
• Current Status: BN.US handles U.S. customers exclusively.

What the Report Says About Potential Changes

The report indicates BN is “mulling” new approaches to the U.S., which could involve CZ reducing or restructuring his ownership in BN.US. This might aim to further distance the global exchange from U.S. regulatory scrutiny or facilitate deeper partnerships. No official confirmation has been issued, and details remain speculative.

• Key Option: CZ potentially lowering stake in BN.US.
• Strategic Goal: Stronger, compliant U.S. presence.
• Timing Context: Amid pro-crypto policy signals and market maturity.
• No Announcement: Report based on sources; companies silent.

Why This Matters for BN and the Crypto Market

A restructured U.S. strategy could allow BN to compete more effectively with rivals like Coinbase in the world’s largest economy, accessing institutional flows and retail volume. Reducing CZ’s stake might address past concerns over influence while aligning with evolving SEC and CFTC oversight.

• Market Share Potential: U.S. as key growth driver.
• Regulatory Fit: Easier compliance post-separation enhancements.
• Competitive Edge: Challenge Coinbase dominance.
• Global Implications: Signal for other exchanges eyeing U.S. return.

Broader US Crypto Regulatory Landscape in Late 2025

The report arrives during a period of regulatory thawing:

• GENIUS Act advancements for stablecoins.
• SEC probe closures (e.g., Aave).
• Potential for clearer exchange licensing.

This environment encourages global players to revisit U.S. strategies.

In summary, the December 18, 2025 report suggesting BN explores new U.S. approaches—including possible CZ stake reduction in BN.US—reflects ongoing adaptation post-2019 exit. While unconfirmed, it highlights opportunities in a shifting regulatory landscape for the leading global exchange. Monitor official statements from BN and BN.US for developments—approaching exchange news with attention to compliance and market dynamics in cryptocurrency.