Tether invests $150 million to acquire equity in Gold.com, integrating XAUT to accelerate gold token deployment

The world’s largest stablecoin issuer Tether announced its acquisition of a 12% stake in Gold.com, integrating its gold token XAUT into the platform to accelerate its deployment in the gold tokenization market.
(Background: Tether’s Q4 2025 report: USDT market cap nearly 190 billion, with multiple indicators reaching new highs)
(Additional context: Gold prices once fell below 4800, silver plummeted 17% to break below $75, and precious metals tumbled again)

On the 5th, the world’s largest stablecoin issuer Tether announced a new investment: investing $150 million to acquire a 12% stake in Gold.com (stock code: GOLD). This move further deepens its strategic layout in the gold market, integrating traditional precious metal investments with blockchain technology more closely.

Gold.com is an integrated platform offering physical gold and tokenized gold trading, serving individual investors and institutional clients. As part of this partnership, Tether will integrate its gold-backed token XAUT (Tether Gold) into Gold.com, allowing users to more conveniently switch between physical gold and tokenized gold.

XAUT Gold Token Background

XAUT (Tether Gold) is a gold-backed token launched by Tether in 2020. Each XAUT represents one ounce of physical gold stored in Swiss vaults, and holders can exchange it for physical gold bars at any time. This design combines gold’s value preservation properties with the liquidity of cryptocurrencies, making it popular among investors looking to include gold in their digital asset portfolios.

This acquisition of a stake in Gold.com continues Tether’s recent series of strategic investments. Not long ago, Tether also announced a $100 million strategic investment in digital asset custody firm Anchorage Digital, demonstrating its active efforts to build a comprehensive financial ecosystem covering stablecoins, precious metals, and custody services.

Continued Development of Tokenized Assets

As blockchain technology matures and regulatory frameworks gradually improve, more investors are accepting the concept of tokenized assets. Gold, as one of the oldest and most reliable stores of value, combined with blockchain technology, is expected to address many pain points of traditional gold investment: high storage costs, complex delivery processes, limited trading hours, and more.

Additionally, this investment is an important risk diversification move for Tether. Although USDT’s market position remains strong, competition in the stablecoin sector is intensifying, and regulatory pressures are increasing. By entering the gold tokenization market, Tether is establishing new revenue streams and strengthening its business moat.

Of course, Tether is not the only player in the gold tokenization space. Competitors like Paxos with PAXG, DigixGlobal with DGX, and traditional financial institutions are also vying for market share. Whether Tether can leverage its strong brand effect to gain an advantage in this sector remains to be seen.