Bitcoin repeatedly hits new highs in 2025, but social media and search popularity continue to decline

January 21 News, despite Bitcoin (BTC) reaching multiple all-time highs in 2025, its global search volume and social media discussion levels have significantly declined. Google Trends data shows that since Trump’s victory in November 2024, Bitcoin search volume experienced a short-term surge, but overall declined in 2025, with sporadic rebounds only in the second half of the year.

Bitcoin cypherpunk Jameson Lopp cited social media data indicating that the number of posts containing “Bitcoin” decreased by 32% in 2025, approximately 96 million posts. The Bitcoin X forum reached a discussion peak in January, coinciding with Trump’s inauguration and the pardon of Silk Road founder Ross Ulbricht. In March, the Trump administration established a strategic Bitcoin reserve, once again boosting discussion activity. However, over time, aside from the 15th anniversary of Bitcoin Pizza Day and the price surpassing $120,000, online interest continued to weaken.

Bitcoin thought leaders remain active. Strategy Chairman Michael Saylor posted 1,268 related posts throughout the year, with 97% being positive or neutral; Blockstream CEO Adam Back posted over 11,450 posts, with activity significantly increasing during the quantum computing panic; and Human Rights Foundation Chief Strategy Officer Alex Gladstein posted 9,445 posts, with 23% positive, emphasizing Bitcoin’s connection to personal and financial freedom.

Entering 2026, market sentiment for cryptocurrencies remains subdued. Santiment data shows that despite Bitcoin’s price rising from $90,320 to $97,540 between January 12 and 15, social media comments tended toward pessimism. Meanwhile, Bitcoin’s Fear & Greed Index has remained in the “Fear” or “Extreme Fear” zone for a long time. However, CryptoQuant data indicates that the 30-day Bitcoin Fear & Greed Index moving averages have crossed above the 90-day moving average, suggesting a slight short-term confidence improvement and providing a positive signal for potential market recovery.

This indicates that although Bitcoin prices have repeatedly hit new highs, investor attention and market sentiment remain lagging. Traders and investors should pay attention to sentiment fluctuations and social media activity changes to gauge potential market reversal points.