Crypto YouTube Views Sink as Retail Fatigue Deepens

• Crypto YouTube views dropped sharply, showing that many small investors are losing interest in the market.

• Scams and weak profits pushed people toward safer options like gold and other traditional investments.

• Bitcoin mood is slowly improving, but prices must stay near $90,000 to keep investors confident.

Crypto content consumption has fallen sharply, raising worries about everyday investor interest. Over the past three months, crypto YouTube viewership dropped to its lowest level since January 2021.

Recent data from Benjamin Cowen, founder of Into The Cryptoverse, shows a clear drop in 30-day average views across major crypto channels. He stressed that the slowdown extends beyond algorithm changes. “Here is a 30 day moving average of views to a lot of different crypto youtube channels,” Cowen said. “So it’s not just X and an algorithm change. Viewership to crypto has been dropping across platforms.”

Market Cycles Drive Audience Attention

The chart Cowen shared tracks crypto YouTube views alongside Bitcoin’s price history. From 2019 through early 2020, both metrics stayed relatively muted. However, late 2020 triggered a dramatic shift. Bitcoin entered a strong bull cycle, and YouTube views surged aggressively. Consequently, retail interest peaked during Bitcoin’s 2021 all-time highs.

But after that high, interest sharply decreased. YouTube views of cryptocurrencies decreased in 2022 along with the decline of Bitcoin. It stabilized at lower levels but did not reach zero. Views have gradually increased since 2023. Aside from that, it didn’t attain general popularity; instead, it came in spurts.

YouTube creator Jesus Martinez reinforced this trend. He said, “I’ve experienced some intense peaks, but nothing ever came close to the few videos I created in the peak of 2021.”

Retail Fatigue and Capital Rotation

Besides market cycles, commentators cite deeper structural issues. TikTok creator “Cloud9 Markets” blamed rampant scams and speculative schemes. “Retail is tired of getting rekt,” they said. Hence, many investors now seek safer alternatives.

Marc Shawn Brown, Cointelegraph’s head of social media, echoed that shift. “They’ve likely pivoted into precious metals/macro,” he observed. “People want returns, not stories of when returns could come.” Moreover, Brown highlighted weak crypto performance. “2025 was hard. -7% return for BTC and palladium, rhodium, cobalt, silver, and gold all outperformed,” he said.

Social Sentiment Shows Early Stabilization

However, sentiment data offers cautious optimism. Santiment noted improving Bitcoin sentiment. It said positivity shows “mild signs of reversing.” Additionally, the platform emphasized that $90,000 remains critical for retail confidence. Meanwhile, Ether sentiment “appears to be scattered, and not showing any consistent trends as of now.”