Blue chip NFT Azuki enters the Telegram mini-game! Collaborating with Animoca Brands' GAMEE to launch "Azuki Alley Escape"

The well-known Web3 NFT brand Azuki has brought its brand universe to the Telegram platform for the first time, collaborating with Animoca Brands' Web3 gaming platform GAMEE to launch the Telegram mini-game “Azuki Alley Escape.” (Previously: The era of making money with Telegram begins: Gift marketplace goes live, Stories upgraded, Channels fully automated translation) (Background Supplement: Azuki launches new NFT! Collaborating with OpenSea for “Mizuki Anime Shorts” to raise funds for anime)

The well-known Web3 NFT brand Azuki has brought its brand universe to the Telegram platform for the first time, collaborating with Animoca Brands' Web3 gaming platform GAMEE to launch the Telegram mini-game “Azuki Alley Escape.”

⛩️ THE ALLEY IS OPEN.

Follow the White Rabbit.

🌆 Enter: https://t.co/qRoy8SVU7w pic.twitter.com/2KwL1vVzAX

— Azuki Alley Escape (@Azuki_Escape) November 20, 2025

This game is a fast-paced skateboard runner game where players skate through the “Alley” in the Azuki universe, avoiding obstacles, collecting rewards, spelling out the letters A.Z.U.K.I, and climbing the leaderboard through season progress (Azuki Journey). Currently, the game has opened Early Access in mid-November 2025 and officially launched its main gameplay on November 20, attracting a large number of players in a short period, demonstrating its strong appeal.

The game highlights of “Azuki Alley Escape”

The highlight of this game lies in its easy-to-learn yet competitive gameplay. Players control a skateboard character chasing the mysterious White Rabbit, dodging obstacles by swiping left and right while collecting resources such as Coins, Boxes, and XP. The game supports character customization, including skins and equipment, allowing players to create a unique style. Additionally, spelling out the letters A.Z.U.K.I can unlock extra rewards, adding to the fun.

In terms of the reward mechanism, this game incorporates Web3 elements, with fierce competition in the seasonal leaderboard. Top players can receive high-end Azuki digital asset rewards, with a total value of up to tens of thousands of dollars. The Red Beans accumulated by players can participate in the end-of-season lottery, as well as weekly hourly tournaments and festive events (such as Christmas-themed ones).

At the same time, based on the TON blockchain, players holding specific Telegram Gifts (such as Plush Pepe) or Azuki NFTs can unlock exclusive items and advantages, further enhancing the gaming experience.

What is Azuki? What is GAMEE?

Azuki is a Web3 NFT project known for its Japanese anime-style profile pictures (PFP), launched in 2022 by Chiru Labs, comprising 10,000 unique generative NFTs inspired by Japanese anime and street skateboarding culture. Holders can access the exclusive community “The Garden” and enjoy benefits such as airdrops, with the goal of creating a decentralized metaverse brand.

GAMEE is a Web3 gaming platform under Animoca Brands, established in 2015 and transformed to focus on mobile casual games and blockchain rewards after being acquired in 2020. The platform has over 100 million registered users, and its applications such as Arc8 support the Play-to-Earn mechanism. Recently, it has partnered with multiple brands to bring mainstream players into the Web3 ecosystem.