Deep潮 TechFlow News, November 7th, Bitget announced the appointment of Ignacio Aguirre Franco as Chief Marketing Officer (CMO). Ignacio has over fifteen years of experience in technology, fintech, and blockchain sectors, having held senior positions at internationally renowned companies such as Adobe, SAP, Scorechain, and Xapo Bank. He possesses extensive global brand management and user growth expertise.
As CMO, Ignacio’s core responsibilities will focus on the vision of Bitget’s all-in-one exchange (UEX, Universal Exchange), promoting the seamless integration of CeFi, DeFi, and TradFi ecosystems to create a diversified financial ecosystem with the slogan “Buy All Global Assets in One Place.” Additionally, he will oversee global brand strategy, enhance user engagement, optimize product narratives, and accelerate the adoption of innovative products like on-chain trading, stock contracts, and GetAgent, providing key momentum toward Bitget’s goal of reaching 150 million users by 2026.
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