DOGE company House of Doge acquires controlling stake in Italian football club

The Dogecoin Foundation (DOGE)'s business division House of Doge has announced the acquisition of a majority stake in the European football club U.S. Triestina Calcio 1918. This acquisition was completed in collaboration between the Dogecoin Foundation and Brag House Holdings, with Brag House Holdings being the public acquisition partner of the Dogecoin Foundation, which will assist the Dogecoin Foundation in going public as soon as possible through a Reverse merger.

The first foray into the football market, the underlying significance is not just the competition.

According to Marco Margiotta, CEO of the DOGE Foundation, the acquisition of U.S. Triestina Calcio 1918 is far more than just a sports investment plan; it is a significant cultural movement. He specifically noted in a statement that the DOGE Foundation's investment in U.S. Triestina 1918 will extend well beyond the sport of football, aiming to connect the global DOGE community with the prestigious clubs of Europe, demonstrating that digital assets can drive real-world value, culture, and passion. He stated that this is the first step in integrating the spirit of DOGE into world football.

The century-old Italian football team that was acquired is currently in a downturn.

The U.S. Triestina Calcio 1918, which was acquired by the Dogecoin Foundation, is an Italian football club with a history of over a century, currently participating in the third tier of Italian professional football, Serie C. However, the team's current situation is not optimistic, as they are at the bottom of the league table and have been severely penalized with a deduction of 13 points due to administrative issues. This means that the investment from the House of Doge will not only involve brand exposure but may also include financial support, organizational restructuring, and cultural reconstruction. This move may reflect the consistent “grassroots spirit” of DOGE, choosing to join during a low point in order to attempt to bring about change and turnaround.

The House of Doge has always maintained a friendly relationship with the sports community, with current supporters including the Steinbrenner family, owners of the New York Yankees, as well as active and retired NHL players such as Tyler Seguin, Jason Arnott, and Alex Hemsky. Earlier this year, the House of Doge partnered with race car driver Devlin DeFrancesco to put the Doge (DOGE) logo on his race car for the prestigious Indianapolis 500 race.

House of Doge was established earlier this year with the aim of helping to increase the visibility of DOGE. Since then, the company has partnered with the publicly listed company CleanCore on the New York Stock Exchange to establish the DOGE (DOGE) finance department, chaired by Elon Musk's private lawyer Alex Spiro, who supports DOGE. House of Doge also stated that it plans to collaborate with Robinhood and 21Shares to develop DOGE yield products and alternative investment tools.

This article about the acquisition of the controlling stake in the Italian football club by the DOGE company House of Doge first appeared on Chain News ABMedia.