According to a report by Coindesk Japan on July 9, the Japanese clothing chain Mac House announced its specific execution plan for investing in encryption assets. The company will start purchasing Bitcoin from September 17, 2025, primarily using the “dollar-cost averaging” strategy for regular fixed purchases, and will flexibly adjust the timing and amount of purchases when the market experiences a significant fall.
The funding for this investment comes from a third-party directed issuance completed on June 19, with a total investment amount of 1.715 billion yen. The EVO FUND, responsible for this financing, has also supported Japanese companies such as Meta Planet and Remix Point in implementing similar Bitcoin reserve strategies.
According to previous news, Mac House announced a comprehensive cooperation with the encryption mining company Zero Field to enter Bitcoin mining.
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