Cuihua Jewelry: Traditional gold is a key development direction for the company.

Golden Ten Data reported on May 7 that Cuihua Jewelry said at the online briefing of the 2024 annual report held on May 7 that ancient gold is the company’s key development direction. The company has always focused on the diversified layout of gold products, and ancient gold, as a very distinctive part of it, occupies a key position in the company’s product system with its unique technology and profound cultural connotation. The company attaches great importance to the inheritance of intangible cultural heritage skills, introduces the intangible cultural heritage craft of filigree inlay into the ancient gold production process, and actively explores the exquisite integration of traditional craftsmanship and modern design by continuously increasing R&D investment, and strives to launch more ancient gold products with novel styles and excellent quality, and integrates the unique charm of filigree inlay technology to meet the increasingly diverse needs of consumers. At the same time, with the help of these ancient gold products containing traditional skills, the company’s brand image will be enhanced, market competitiveness will be enhanced, and the new trend of gold consumption will be led.