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Tractor Supply Co. Announces National Finals Rodeo Sponsorship
Tractor Supply Co. has significantly deepened its commitment to the rodeo world by becoming the presenting sponsor of the National Finals Rodeo (NFR). This builds upon their existing involvement, including the “Red Rider Program” for employee competitors and collaborations with major rodeo organizations like the PRCA. The 2026 NFR will now be titled “The Wrangler National Finals Rodeo presented by Tractor Supply Company,” highlighting their prominent new role.