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Coca-Cola Hopes Beverages Make Splash in ‘Devil Wears Prada 2’
Coca-Cola is expanding its presence in Hollywood by establishing a promotional alliance with Walt Disney Co. for “The Devil Wears Prada 2.” Diet Coke and SmartWater will be prominently featured in the film, which they believe will be seen as authentic due to the movie’s fashion-media setting. This partnership also includes promotional campaigns in the UK and US, featuring special edition products and digital experiences.