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The days of crypto content creators are indeed tough. Not only are views on YouTube's crypto videos plummeting, but even the Crypto Twitter circle on X platform is experiencing unprecedented apathy.
The data is in front of us—statistics released on January 12th show that the viewership of YouTube crypto-related content has dropped to its lowest point since January 2021. This timing is quite ironic—just as the entire industry is hoping for a bull market rebound, content traffic hits rock bottom. Even more heartbreaking is that early 2025 saw record content creation with 1160, creating a strange contrast with the declining viewership trend.
What does this mean? The content teams that once made a name for themselves by talking about coins are now losing their former appeal. The shift in market sentiment speaks louder than any data.