Morgan Stanley's move is quite interesting. Matt Hougan, Chief Investment Officer of Bitwise, pointed out that this veteran investment bank currently manages 20 ETFs, which are usually operated under sub-brands like Calvert, Parametric, and Eaton Vance. But for this application of Bitcoin and Solana ETFs, Morgan Stanley is directly using its own brand, making these the 3rd and 4th ETF products issued under the "Morgan Stanley" name. This detail is worth noting—institutional-level asset management giants are becoming more proactive in showcasing themselves in the crypto space, which to some extent reflects a subtle shift in traditional finance's attitude towards this field. The inclusion of both Bitcoin and Solana indicates that the market's demand for mainstream coin fund products is indeed growing.
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ForkThisDAO
· 01-07 09:59
Morgan Stanley is finally dropping the act and directly using its own brand to hit the crypto world. Is this the prelude to traditional finance giving up?
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DAOdreamer
· 01-07 09:55
Morgan Stanley dares to directly use its own branding for BTC and SOL ETFs, which shows that traditional finance is really panicking and has started to actively approach our territory.
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LidoStakeAddict
· 01-07 09:54
Morgan Stanley is directly branding BTC and SOL ETFs this time, which is indeed a signal... major institutions no longer want to hide it.
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AirdropHunter
· 01-07 09:47
Morgan Stanley is sending a signal to the market, directly using their own brand to promote BTC and SOL. It seems that traditional giants really can't sit still anymore.
Morgan Stanley's move is quite interesting. Matt Hougan, Chief Investment Officer of Bitwise, pointed out that this veteran investment bank currently manages 20 ETFs, which are usually operated under sub-brands like Calvert, Parametric, and Eaton Vance. But for this application of Bitcoin and Solana ETFs, Morgan Stanley is directly using its own brand, making these the 3rd and 4th ETF products issued under the "Morgan Stanley" name. This detail is worth noting—institutional-level asset management giants are becoming more proactive in showcasing themselves in the crypto space, which to some extent reflects a subtle shift in traditional finance's attitude towards this field. The inclusion of both Bitcoin and Solana indicates that the market's demand for mainstream coin fund products is indeed growing.