The best founders are those who stick to a consistent rhythm of company updates—whether it's mid-quarter, holiday season, or market downturns. These aren't just investor newsletters.

Regular updates serve multiple purposes for builders:

**Recruitment edge**: A well-crafted update showcasing team momentum and milestone progress often catches attention from top talent. Strong updates have directly led founders I've worked with to land key hires before competitors could make offers.

**Fundraising momentum**: Consistent communication builds credibility and narrative. When investors see founders who communicate regularly and transparently, it signals operational discipline. Pre-empts often follow.

**Internal clarity**: Writing forces founders to clarify their own strategy and progress. The discipline of regular updates keeps the team aligned on what matters.

It's a simple practice, but the compounding effect is real. Founders who treat updates like a non-negotiable habit—even when nothing feels 'announcement-worthy'—often outpace those waiting for perfect moments to communicate.